Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.