Woods2025-12-15T21:52:07+00:00

How Woods unlocked customer insights at scale

Discover how Woods centralized feedback, uncovered hidden insights, and scaled understanding of customer needs with AI.

The results

200%

Increase in conversion rate

20%

More actionable insights

100%

Reduction in manual analysis

Deepdots is really taking workload of my shoulders. It’s enabled me to make decisions that I wouldn’t have been able to make before”

– Mark Petersen, Head of Digital Products

The challenge

With the mission of bringing value to the communities in which it operates, it is vital for Woods to understand their customers. This, along with their ambition to move quickly and make swift decisions, meant that the manual analysis of incoming feedback was slowing down the innovation process. What they truly needed was an automated way to obtain real-time, qualitative input from potential customers and analyze it at scale.

“What we truly needed was an automated way to obtain real-time, qualitative input”

– Mark Petersen, Head of Digital Products

The solution

Woods implemented AI forms on their website to ensure more concrete and actionable insights were collected. This, combined with the Automated AI analysis, allowed Woods to instantly understand their potential customers’ biggest priorities and pain points. Woods now receives daily insights, automatically analyzed by AI.

“Woods now receives daily insights, automatically analyzed by AI, served on a silver platter”

– Mark Petersen, Head of Digital Products

The results

The results speak for themselves. Around 15-20% of all leads now provide valuable additional information, with the biggest impact being on the website roadmap. As Deepdots automatically highlights problems based on incoming feedback, the team identified that the greatest impact came from the early stages of the decision-making process. As a result, they focused on improving findability, leading to a marked increase in website engagement metrics and a 200% boost in their conversion rate.

“Deepdots is helping us prioritize and triangulate data points, giving us a stronger conviction about what we’re doing and whether it’s actually providing value to the customers.”

– Mark Petersen, Head of Digital Products

Frequently asked questions

How does your AI analyze customer feedback?2025-10-22T07:23:56+00:00

We identify what customers praise and what problems they experience. Our AI extracts useful quotes, creates clear summaries, and analyzes the overall sentiment of each feedback.

It can also focus on the areas that matter most to you, whether that is product quality, support experience, pricing, usability, or something entirely different. You decide what to look for, and the AI evaluates if those topics appear in your feedback.

The analysis works automatically out of the box, and you can add a custom layer that adapts it to your preferences, language, and priorities.

Everything is handled automatically and consistently so you can understand what customers are saying without reading through every comment.

We also believe in full transparency. You can always see exactly how the AI reached its conclusions, and you are never more than one click away from the original feedback.

What types of feedback can your AI analyze?2025-10-22T07:26:13+00:00

Our AI can analyze any type of customer feedback in text form. This includes survey responses, support tickets, online reviews, chat messages, sales notes, social media comments, and internal reports.

If you have feedback in video or audio format, we process the transcriptions so the AI can analyze them just like written text.

In short, if it can be written or transcribed, we can analyze it.

How accurate is the AI analysis?2025-10-22T07:29:52+00:00

We have achieved human-level accuracy in analyzing free-text feedback. Our team includes people who previously worked on improving the accuracy of language understanding at Google, including Fran and Nima, who focused specifically on interpreting open text data.

You can expect the AI to make no hallucinations and to accurately represent what customers actually said. Every insight is grounded in the original data.

We also believe in full transparency. You can see exactly how the AI reached its conclusions, including which problems were identified where in the feedback, with specific quotes and references so you can double-check everything yourself.

What makes your AI analysis more advanced than tools like ChatGPT2025-10-22T07:33:32+00:00

ChatGPT is a powerful general-purpose language model, but it is not designed for structured feedback analysis. Our AI is built specifically for understanding and explaining customer feedback at scale.

It does more than generate summaries. It categorizes feedback, identifies problems and praise, extracts quotes, measures sentiment, and connects findings across products, services, and customer segments. The analysis follows a consistent data model that ensures accuracy and comparability over time.

Our workflow makes it easy to track the same categories and themes across different time periods so you can see how customer sentiment and priorities evolve.

Unlike ChatGPT, our AI runs on private, local models optimized for feedback data. It never hallucinates, always shows its reasoning, and gives you full transparency into how each conclusion was made. You can inspect every insight and see exactly where it came from in the original feedback.

Can we customize categories or themes for analysis?2025-10-22T07:37:20+00:00

Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.

How do you ensure compliance with GDPR or other privacy laws?2025-10-22T07:40:08+00:00

Our AI is built with privacy at its core. All analysis is done using local models hosted on our own servers. Your data never leaves our environment and is never sent to third-party providers for processing.

We are the only solution on the market that can guarantee this level of privacy and control. This setup ensures full compliance with GDPR and other major privacy regulations while giving you complete ownership of your data.

The platform is designed for enterprises that handle sensitive information, and many of our customers already trust us with their most confidential feedback. With our approach, you get powerful AI insights without ever compromising on data security.

Get a free AI insights report today

Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises and scaleups

How Woods unlocked customer insights at scale

Discover how Woods centralized feedback, uncovered hidden insights, and scaled understanding of customer needs with AI.

The results

200%

Increase in conversion rate

20%

More actionable insights

100%

Reduction in manual analysis

Deepdots is really taking workload of my shoulders. It’s enabled me to make decisions that I wouldn’t have been able to make before”

– Mark Petersen, Head of Digital Products

The challenge

With the mission of bringing value to the communities in which it operates, it is vital for Woods to understand their customers. This, along with their ambition to move quickly and make swift decisions, meant that the manual analysis of incoming feedback was slowing down the innovation process. What they truly needed was an automated way to obtain real-time, qualitative input from potential customers and analyze it at scale.

“What we truly needed was an automated way to obtain real-time, qualitative input”

– Mark Petersen, Head of Digital Products

The solution

Woods implemented AI forms on their website to ensure more concrete and actionable insights were collected. This, combined with the Automated AI analysis, allowed Woods to instantly understand their potential customers’ biggest priorities and pain points. Woods now receives daily insights, automatically analyzed by AI.

“Woods now receives daily insights, automatically analyzed by AI, served on a silver platter”

– Mark Petersen, Head of Digital Products

The results

The results speak for themselves. Around 15-20% of all leads now provide valuable additional information, with the biggest impact being on the website roadmap. As Deepdots automatically highlights problems based on incoming feedback, the team identified that the greatest impact came from the early stages of the decision-making process. As a result, they focused on improving findability, leading to a marked increase in website engagement metrics and a 200% boost in their conversion rate.

“Deepdots is helping us prioritize and triangulate data points, giving us a stronger conviction about what we’re doing and whether it’s actually providing value to the customers.”

– Mark Petersen, Head of Digital Products

Frequently asked questions

Get a free AI insights report today

Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises

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