GN2025-11-17T22:19:55+00:00

How GN turned app reviews into actionable insights

See how GN brought together global app feedback, uncovered hidden issues, and turned scattered data into clear insights that guide product improvements.

analyze customer feedback with ai deepdots and gn case study

Who is GN?

GN is a global industry leader headquartered in Denmark with a mission to bring people closer through intelligent hearing, audio, video, and gaming solutions. Our collaboration is with GN’s Hearing division: the division dedicated to delivering technology that helps people with hearing loss overcome real-life challenges. At the heart of this work is GN’s strong focus on customer centricity: they listen closely to users, understand their needs, and design solutions that genuinely improve their everyday lives.

The challenge

GN Hearing Division gets user feedback across 10 apps in two global app stores, spanning 154 countries and 46 languages. Feedback was scattered and unstructured, making it time-consuming to translate, analyze, and act on. This meant issues were often identified too late, with valuable insights at risk of being lost. GN needed a platform consolidating the feedback in one overview enabling them to monitor and flag bugs and issues as input to product developments and ongoing improvements.

The solution

Deepdots introduced automated analysis of app store reviews, enabling GN to detect bugs before they escalated and to monitor customer sentiment during hyper-care phases. Monthly reports were created and shared across the organization, ensuring teams had full visibility into customer insights. By transforming a manual process into an automated workflow, GN could stay ahead of potential issues and prioritize product development efforts more effectively.

“Deepdots has helped us analyzing all the user feedback and made it easier to prioritize our efforts in terms of product development and post-launch activities”

– Clemens Byager, Senior Product Manager

The results

Customer feedback insights are now automatically collected, analyzed, and shared across GN’s Hearing division. The company can monitor and track bugs after each app store release, confirming whether updates have resolved existing issues or introduced new ones. In total, feedback from 10 apps across Google Play and the Apple App Store is monitored in real time. Since implementation, Deepdots has automatically identified and proactively flagged 46 bugs, making all of the customer feedback actionable through full automation.

“Everyone knows the issues baseline, the real value comes from understanding when there is a spike.”

– Clemens Byager, Senior Product Manager

Unified

All app reviews stored in one place

100%

Translated, analyzed and categorized by AI

Actionable

Insight reports ready to act on

Frequently asked questions

How does your AI analyze customer feedback?2025-10-22T07:23:56+00:00

We identify what customers praise and what problems they experience. Our AI extracts useful quotes, creates clear summaries, and analyzes the overall sentiment of each feedback.

It can also focus on the areas that matter most to you, whether that is product quality, support experience, pricing, usability, or something entirely different. You decide what to look for, and the AI evaluates if those topics appear in your feedback.

The analysis works automatically out of the box, and you can add a custom layer that adapts it to your preferences, language, and priorities.

Everything is handled automatically and consistently so you can understand what customers are saying without reading through every comment.

We also believe in full transparency. You can always see exactly how the AI reached its conclusions, and you are never more than one click away from the original feedback.

What types of feedback can your AI analyze?2025-10-22T07:26:13+00:00

Our AI can analyze any type of customer feedback in text form. This includes survey responses, support tickets, online reviews, chat messages, sales notes, social media comments, and internal reports.

If you have feedback in video or audio format, we process the transcriptions so the AI can analyze them just like written text.

In short, if it can be written or transcribed, we can analyze it.

How accurate is the AI analysis?2025-10-22T07:29:52+00:00

We have achieved human-level accuracy in analyzing free-text feedback. Our team includes people who previously worked on improving the accuracy of language understanding at Google, including Fran and Nima, who focused specifically on interpreting open text data.

You can expect the AI to make no hallucinations and to accurately represent what customers actually said. Every insight is grounded in the original data.

We also believe in full transparency. You can see exactly how the AI reached its conclusions, including which problems were identified where in the feedback, with specific quotes and references so you can double-check everything yourself.

What makes your AI analysis more advanced than tools like ChatGPT2025-10-22T07:33:32+00:00

ChatGPT is a powerful general-purpose language model, but it is not designed for structured feedback analysis. Our AI is built specifically for understanding and explaining customer feedback at scale.

It does more than generate summaries. It categorizes feedback, identifies problems and praise, extracts quotes, measures sentiment, and connects findings across products, services, and customer segments. The analysis follows a consistent data model that ensures accuracy and comparability over time.

Our workflow makes it easy to track the same categories and themes across different time periods so you can see how customer sentiment and priorities evolve.

Unlike ChatGPT, our AI runs on private, local models optimized for feedback data. It never hallucinates, always shows its reasoning, and gives you full transparency into how each conclusion was made. You can inspect every insight and see exactly where it came from in the original feedback.

Can we customize categories or themes for analysis?2025-10-22T07:37:20+00:00

Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.

How do you ensure compliance with GDPR or other privacy laws?2025-10-22T07:40:08+00:00

Our AI is built with privacy at its core. All analysis is done using local models hosted on our own servers. Your data never leaves our environment and is never sent to third-party providers for processing.

We are the only solution on the market that can guarantee this level of privacy and control. This setup ensures full compliance with GDPR and other major privacy regulations while giving you complete ownership of your data.

The platform is designed for enterprises that handle sensitive information, and many of our customers already trust us with their most confidential feedback. With our approach, you get powerful AI insights without ever compromising on data security.

Get a free AI insights report today

Want to experience the future? Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises

How GN turned app reviews into actionable insights

See how GN brought together global app feedback, uncovered hidden issues, and turned scattered data into clear insights that guide product improvements.

analyze customer feedback with ai deepdots and gn case study

Who is GN?

GN is a global industry leader headquartered in Denmark with a mission to bring people closer through intelligent hearing, audio, video, and gaming solutions. Our collaboration is with GN’s Hearing division: the division dedicated to delivering technology that helps people with hearing loss overcome real-life challenges. At the heart of this work is GN’s strong focus on customer centricity: they listen closely to users, understand their needs, and design solutions that genuinely improve their everyday lives.

The challenge

GN Hearing Division gets user feedback across 10 apps in two global app stores, spanning 154 countries and 46 languages. Feedback was scattered and unstructured, making it time-consuming to translate, analyze, and act on. This meant issues were often identified too late, with valuable insights at risk of being lost. GN needed a platform consolidating the feedback in one overview enabling them to monitor and flag bugs and issues as input to product developments and ongoing improvements.

The solution

Deepdots introduced automated analysis of app store reviews, enabling GN to detect bugs before they escalated and to monitor customer sentiment during hyper-care phases. Monthly reports were created and shared across the organization, ensuring teams had full visibility into customer insights. By transforming a manual process into an automated workflow, GN could stay ahead of potential issues and prioritize product development efforts more effectively.

“Deepdots has helped us analyzing all the user feedback and made it easier to prioritize our efforts in terms of product development and post-launch activities”

– Clemens Byager, Senior Product Manager

The results

Customer feedback insights are now automatically collected, analyzed, and shared across GN’s Hearing division. The company can monitor and track bugs after each app store release, confirming whether updates have resolved existing issues or introduced new ones. In total, feedback from 10 apps across Google Play and the Apple App Store is monitored in real time. Since implementation, Deepdots has automatically identified and proactively flagged 46 bugs, making all of the customer feedback actionable through full automation.

“Everyone knows the issues baseline, the real value comes from understanding when there is a spike.”

– Clemens Byager, Senior Product Manager

Unified

All app reviews stored in one place

100%

Translated, analyzed and categorized by AI

Actionable

Insight reports ready to act on

Frequently asked questions

How does your AI analyze customer feedback?2025-10-22T07:23:56+00:00

We identify what customers praise and what problems they experience. Our AI extracts useful quotes, creates clear summaries, and analyzes the overall sentiment of each feedback.

It can also focus on the areas that matter most to you, whether that is product quality, support experience, pricing, usability, or something entirely different. You decide what to look for, and the AI evaluates if those topics appear in your feedback.

The analysis works automatically out of the box, and you can add a custom layer that adapts it to your preferences, language, and priorities.

Everything is handled automatically and consistently so you can understand what customers are saying without reading through every comment.

We also believe in full transparency. You can always see exactly how the AI reached its conclusions, and you are never more than one click away from the original feedback.

What types of feedback can your AI analyze?2025-10-22T07:26:13+00:00

Our AI can analyze any type of customer feedback in text form. This includes survey responses, support tickets, online reviews, chat messages, sales notes, social media comments, and internal reports.

If you have feedback in video or audio format, we process the transcriptions so the AI can analyze them just like written text.

In short, if it can be written or transcribed, we can analyze it.

How accurate is the AI analysis?2025-10-22T07:29:52+00:00

We have achieved human-level accuracy in analyzing free-text feedback. Our team includes people who previously worked on improving the accuracy of language understanding at Google, including Fran and Nima, who focused specifically on interpreting open text data.

You can expect the AI to make no hallucinations and to accurately represent what customers actually said. Every insight is grounded in the original data.

We also believe in full transparency. You can see exactly how the AI reached its conclusions, including which problems were identified where in the feedback, with specific quotes and references so you can double-check everything yourself.

What makes your AI analysis more advanced than tools like ChatGPT2025-10-22T07:33:32+00:00

ChatGPT is a powerful general-purpose language model, but it is not designed for structured feedback analysis. Our AI is built specifically for understanding and explaining customer feedback at scale.

It does more than generate summaries. It categorizes feedback, identifies problems and praise, extracts quotes, measures sentiment, and connects findings across products, services, and customer segments. The analysis follows a consistent data model that ensures accuracy and comparability over time.

Our workflow makes it easy to track the same categories and themes across different time periods so you can see how customer sentiment and priorities evolve.

Unlike ChatGPT, our AI runs on private, local models optimized for feedback data. It never hallucinates, always shows its reasoning, and gives you full transparency into how each conclusion was made. You can inspect every insight and see exactly where it came from in the original feedback.

Can we customize categories or themes for analysis?2025-10-22T07:37:20+00:00

Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.

How do you ensure compliance with GDPR or other privacy laws?2025-10-22T07:40:08+00:00

Our AI is built with privacy at its core. All analysis is done using local models hosted on our own servers. Your data never leaves our environment and is never sent to third-party providers for processing.

We are the only solution on the market that can guarantee this level of privacy and control. This setup ensures full compliance with GDPR and other major privacy regulations while giving you complete ownership of your data.

The platform is designed for enterprises that handle sensitive information, and many of our customers already trust us with their most confidential feedback. With our approach, you get powerful AI insights without ever compromising on data security.

Get a free AI insights report today

Want to experience the future? Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises

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