Case Study – TestAviva2026-03-31T06:02:26+00:00

From scattered feedback to actionable insights

See how Testaviva unified feedback from support tickets, NPS, online reviews, sales notes, and more to uncover hidden issues and turn fragmented data into clear insights that drive better decisions faster.

Who is TestaViva?

Testaviva is a Danish legal tech company making legal security simple and accessible. Through a digital platform and expert advice, they help individuals and businesses create and manage documents like wills, powers of attorney, and contracts. Our collaboration is with their product and support teams, focused on ensuring customers feel confident when making important decisions. Testaviva simplifies complex processes, listens closely to users, and improves based on real needs.

The challenge

Testaviva collects feedback across support tickets, NPS, reviews, sales notes, and CSAT, spread across teams and systems. The feedback was scattered and unstructured, making it hard to get a full overview, spot patterns, and act consistently. Important insights were often missed or surfaced too late, with context lost between teams. They needed a platform to unify feedback, track sentiment, identify recurring issues, and turn insights into concrete improvements.

Testaviva deepdots analyze customer feedback with ai

The solution

Deepdots introduced automated analysis across Testaviva’s feedback sources, unifying data from support tickets, NPS, reviews, sales notes, and CSAT in one platform. This helped detect issues early, monitor sentiment, and uncover hidden patterns. Automated reports were shared across teams, ensuring visibility. By replacing manual processes with a centralized, automated workflow, Testaviva could act faster on feedback and prioritize improvements more effectively.

“Deepdots has helped us bring together all our customer feedback in one place and made it much easier to understand what to prioritize across teams”

– Mathias Schütte, Senior Product Manager

The results

Customer feedback insights are now automatically collected, analyzed, and shared across Testaviva. Leadership receives monthly reports on key themes impacting satisfaction, enabling better prioritization and decisions. Product and UX teams can explore insights, search issues, and understand what drives customer experience. Support teams gain deeper ticket insights, helping identify recurring challenges and improve service. All feedback is now accessible through a centralized, automated workflow.

“With Deepdots, we can now explore feedback across any topic, identify recurring trends and patterns, and ensure teams across the company can act on insights and make better decisions faster”

– Mathias Schütte, Senior Product Manager

Unified

All app reviews stored in one place

100%

Translated, analyzed and categorized by AI

Actionable

Insight reports ready to act on

Frequently asked questions

How does your AI analyze customer feedback?2025-10-22T07:23:56+00:00

We identify what customers praise and what problems they experience. Our AI extracts useful quotes, creates clear summaries, and analyzes the overall sentiment of each feedback.

It can also focus on the areas that matter most to you, whether that is product quality, support experience, pricing, usability, or something entirely different. You decide what to look for, and the AI evaluates if those topics appear in your feedback.

The analysis works automatically out of the box, and you can add a custom layer that adapts it to your preferences, language, and priorities.

Everything is handled automatically and consistently so you can understand what customers are saying without reading through every comment.

We also believe in full transparency. You can always see exactly how the AI reached its conclusions, and you are never more than one click away from the original feedback.

What types of feedback can your AI analyze?2025-10-22T07:26:13+00:00

Our AI can analyze any type of customer feedback in text form. This includes survey responses, support tickets, online reviews, chat messages, sales notes, social media comments, and internal reports.

If you have feedback in video or audio format, we process the transcriptions so the AI can analyze them just like written text.

In short, if it can be written or transcribed, we can analyze it.

How accurate is the AI analysis?2025-10-22T07:29:52+00:00

We have achieved human-level accuracy in analyzing free-text feedback. Our team includes people who previously worked on improving the accuracy of language understanding at Google, including Fran and Nima, who focused specifically on interpreting open text data.

You can expect the AI to make no hallucinations and to accurately represent what customers actually said. Every insight is grounded in the original data.

We also believe in full transparency. You can see exactly how the AI reached its conclusions, including which problems were identified where in the feedback, with specific quotes and references so you can double-check everything yourself.

What makes your AI analysis more advanced than tools like ChatGPT2025-10-22T07:33:32+00:00

ChatGPT is a powerful general-purpose language model, but it is not designed for structured feedback analysis. Our AI is built specifically for understanding and explaining customer feedback at scale.

It does more than generate summaries. It categorizes feedback, identifies problems and praise, extracts quotes, measures sentiment, and connects findings across products, services, and customer segments. The analysis follows a consistent data model that ensures accuracy and comparability over time.

Our workflow makes it easy to track the same categories and themes across different time periods so you can see how customer sentiment and priorities evolve.

Unlike ChatGPT, our AI runs on private, local models optimized for feedback data. It never hallucinates, always shows its reasoning, and gives you full transparency into how each conclusion was made. You can inspect every insight and see exactly where it came from in the original feedback.

Can we customize categories or themes for analysis?2025-10-22T07:37:20+00:00

Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.

How do you ensure compliance with GDPR or other privacy laws?2025-10-22T07:40:08+00:00

Our AI is built with privacy at its core. All analysis is done using local models hosted on our own servers. Your data never leaves our environment and is never sent to third-party providers for processing.

We are the only solution on the market that can guarantee this level of privacy and control. This setup ensures full compliance with GDPR and other major privacy regulations while giving you complete ownership of your data.

The platform is designed for enterprises that handle sensitive information, and many of our customers already trust us with their most confidential feedback. With our approach, you get powerful AI insights without ever compromising on data security.

Get a free AI insights report today

Want to experience the future? Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises

From scattered feedback to insights

See how Testaviva unified feedback from support tickets, NPS, online reviews, sales notes, and more to uncover hidden issues and turn fragmented data into clear insights that drive better decisions faster.

Who is TestaViva?

Testaviva is a Danish legal tech company making legal security simple and accessible. Through a digital platform and expert advice, they help individuals and businesses create and manage documents like wills, powers of attorney, and contracts. Our collaboration is with their product and support teams, focused on ensuring customers feel confident when making important decisions. Testaviva simplifies complex processes, listens closely to users, and improves based on real needs.

The challenge

Testaviva collects feedback across support tickets, NPS, reviews, sales notes, and CSAT, spread across teams and systems. The feedback was scattered and unstructured, making it hard to get a full overview, spot patterns, and act consistently. Important insights were often missed or surfaced too late, with context lost between teams. They needed a platform to unify feedback, track sentiment, identify recurring issues, and turn insights into concrete improvements.

Testaviva deepdots analyze customer feedback with ai

The solution

Deepdots introduced automated analysis across Testaviva’s feedback sources, unifying data from support tickets, NPS, reviews, sales notes, and CSAT in one platform. This helped detect issues early, monitor sentiment, and uncover hidden patterns. Automated reports were shared across teams, ensuring visibility. By replacing manual processes with a centralized, automated workflow, Testaviva could act faster on feedback and prioritize improvements more effectively.

“Deepdots has helped us bring together all our customer feedback in one place and made it much easier to understand what to prioritize across teams”

– Mathias Schütte, Senior Product Manager

The results

Customer feedback insights are now automatically collected, analyzed, and shared across Testaviva. Leadership receives monthly reports on key themes impacting satisfaction, enabling better prioritization and decisions. Product and UX teams can explore insights, search issues, and understand what drives customer experience. Support teams gain deeper ticket insights, helping identify recurring challenges and improve service. All feedback is now accessible through a centralized, automated workflow.

“With Deepdots, we can now explore feedback across any topic, identify recurring trends and patterns, and ensure teams across the company can act on insights and make better decisions faster”

– Mathias Schütte, Senior Product Manager

Unified

All app reviews stored in one place

100%

Translated, analyzed and categorized by AI

Actionable

Insight reports ready to act on

Frequently asked questions

How does your AI analyze customer feedback?2025-10-22T07:23:56+00:00

We identify what customers praise and what problems they experience. Our AI extracts useful quotes, creates clear summaries, and analyzes the overall sentiment of each feedback.

It can also focus on the areas that matter most to you, whether that is product quality, support experience, pricing, usability, or something entirely different. You decide what to look for, and the AI evaluates if those topics appear in your feedback.

The analysis works automatically out of the box, and you can add a custom layer that adapts it to your preferences, language, and priorities.

Everything is handled automatically and consistently so you can understand what customers are saying without reading through every comment.

We also believe in full transparency. You can always see exactly how the AI reached its conclusions, and you are never more than one click away from the original feedback.

What types of feedback can your AI analyze?2025-10-22T07:26:13+00:00

Our AI can analyze any type of customer feedback in text form. This includes survey responses, support tickets, online reviews, chat messages, sales notes, social media comments, and internal reports.

If you have feedback in video or audio format, we process the transcriptions so the AI can analyze them just like written text.

In short, if it can be written or transcribed, we can analyze it.

How accurate is the AI analysis?2025-10-22T07:29:52+00:00

We have achieved human-level accuracy in analyzing free-text feedback. Our team includes people who previously worked on improving the accuracy of language understanding at Google, including Fran and Nima, who focused specifically on interpreting open text data.

You can expect the AI to make no hallucinations and to accurately represent what customers actually said. Every insight is grounded in the original data.

We also believe in full transparency. You can see exactly how the AI reached its conclusions, including which problems were identified where in the feedback, with specific quotes and references so you can double-check everything yourself.

What makes your AI analysis more advanced than tools like ChatGPT2025-10-22T07:33:32+00:00

ChatGPT is a powerful general-purpose language model, but it is not designed for structured feedback analysis. Our AI is built specifically for understanding and explaining customer feedback at scale.

It does more than generate summaries. It categorizes feedback, identifies problems and praise, extracts quotes, measures sentiment, and connects findings across products, services, and customer segments. The analysis follows a consistent data model that ensures accuracy and comparability over time.

Our workflow makes it easy to track the same categories and themes across different time periods so you can see how customer sentiment and priorities evolve.

Unlike ChatGPT, our AI runs on private, local models optimized for feedback data. It never hallucinates, always shows its reasoning, and gives you full transparency into how each conclusion was made. You can inspect every insight and see exactly where it came from in the original feedback.

Can we customize categories or themes for analysis?2025-10-22T07:37:20+00:00

Yes. You can bring your own categories, themes, and filters that match your business needs and internal structure. Our AI adapts to your taxonomy so the analysis reflects how your company is organized and how you already work.

You can define your own categories from the start, and the AI can also suggest new ones when it finds emerging patterns that fall outside your current setup. If you approve them, they are added automatically so your taxonomy evolves over time.

This gives you a fully customized analysis framework that stays aligned with your business while still benefiting from the AI’s ability to discover what you might not yet be tracking.

How do you ensure compliance with GDPR or other privacy laws?2025-10-22T07:40:08+00:00

Our AI is built with privacy at its core. All analysis is done using local models hosted on our own servers. Your data never leaves our environment and is never sent to third-party providers for processing.

We are the only solution on the market that can guarantee this level of privacy and control. This setup ensures full compliance with GDPR and other major privacy regulations while giving you complete ownership of your data.

The platform is designed for enterprises that handle sensitive information, and many of our customers already trust us with their most confidential feedback. With our approach, you get powerful AI insights without ever compromising on data security.

Get a free AI insights report today

Want to experience the future? Get a free AI insight report on your public customer data. Uncover themes, trends, and hidden insights.

Trusted by leading enterprises

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