News
Posted on 5th of June 2025
Magic Feedback becomes Deepdots and raises €5.5M with Dawn Capital
We’re incredibly excited to share that we’ve raised €5.5 million in seed funding to build and scale the next generation of customer intelligence.
This is a major milestone for us. It’s not just about the funding, but about the belief our investors have in the future we’re building and the validation of a problem we’ve experienced firsthand: customer feedback is one of the richest sources of insight, yet most companies still struggle to unlock its full value.
We started Deepdots (formerly Magic Feedback) with a clear mission to help companies move from scattered, manual feedback processes to a world where every customer comment, review, or support ticket becomes instantly actionable.
That meant building an AI-first platform that not only collects feedback but understands and connects it at scale with the same accuracy you’d expect from a human analyst.
The round was led by Dawn Capital, with support from Maki.vc and angel investors including Geeta Schmidt, former CEO and co-founder of Humio.
We’re deeply grateful for their trust and incredibly proud of the team behind Deepdots who made this possible.
Why this matters
Most legacy feedback solutions rely on static surveys or AI-enhanced features that don’t scale or adapt. They require too much manual effort, produce shallow insights, and often leave companies reacting too slowly or not at all.
Deepdots changes that. Our platform uses proprietary AI models to collect, analyze, and act on customer feedback in one integrated flow. Product and CX teams no longer need to sift through tickets or scattered dashboards. Instead, they get real-time insights that are accurate, actionable, and tailored to their business.
We’re already partnering with forward-thinking companies like Matas, NREP, Culligan, and Danske Spil, helping them move from traditional feedback setups to AI-driven systems that save time and uncover deeper insights. In Denmark alone, our surveys now reach more than 4 million people annually.
Building proprietary technology
When we started the company, we quickly realized that we couldn’t rely on the general-purpose LLMs to solve all the challenges with customer feedback. Already back then, we decided to build our own technology to ensure higher quality, stronger privacy and greater control.
Today, we’re proud to deliver human-level accuracy. Every company we work with gets its own dedicated model, stored on a private server. This allows us to train each model using their unique business context without ever sharing data across clients. It’s a level of precision and security most platforms can’t offer.
Why Deepdots?
We recently rebranded from Magic Feedback to Deepdots to better reflect what we do: help our customers connect the dots in their data and unlock deeper insights. You can read more about our reasoning behind the name change here.
To our team, customers, and investors: thank you. Your belief and partnership are the reason we’ve come this far.
The Deepdots team
Link to Dawn Capital’s announcement