How Woods unlocked customer insights at scale
Deepdots is the world’s first AI-powered customer feedback solution, designed to help customer-centric companies collect, analyze, and act on feedback at scale, enabling them to make better decisions faster.
Results
Increase in conversion rate
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%
Higher quality feedback
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%
More qualitative feedback
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%
“
deepdots is really taking workload of my shoulders. It’s enabled me to make decisions that I wouldn’t have been able to make before
The challenge
With the mission of bringing value to the communities in which it operates, it is vital for Woods to understand their customers. This, along with their ambition to move quickly and make swift decisions, meant that the manual analysis of incoming feedback was slowing down the innovation process. What they truly needed was an automated way to obtain real-time, qualitative input from potential customers and analyze it at scale.
“
What they truly needed was an automated way to obtain real-time, qualitative input
- Mark Petersen, Head of Digital Products
The solution
Woods implemented AI forms on their website to ensure more concrete and actionable insights were collected. This, combined with the Automated AI analysis, allowed Woods to instantly understand their potential customers’ biggest priorities and pain points. Woods now receives daily insights, automatically analyzed by AI.
“
Woods now receives daily insights, automatically analyzed by AI, served on a silver platter
- Mark Petersen, Head of Digital Products
The results
The results speak for themselves. Around 15-20% of all leads now provide valuable additional information, with the biggest impact being on the website roadmap. As Magic Feedback automatically highlights problems based on incoming feedback, the team identified that the greatest impact came from the early stages of the decision-making process. As a result, they focused on improving findability, leading to a marked increase in website engagement metrics and a 200% boost in their conversion rate.
“
deepdots is helping us prioritize and triangulate data points, giving us a stronger conviction about what we’re doing and whether it’s actually providing value to the customers.
- Mark Petersen, Head of Digital Products
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